e-commerce More than just 'social': the commercialization of social media Social media has become the fifth limb of the upcoming generation of spenders. Here's how brands are branching out services to incorporate this trend.
design The Gamification of New Age Apps Here's how brands right from Instagram to Duolingo are using games to strengthen their retention.
cryptocurrency Crypto & Art: A Limited Edition NFTs: like every digital trend, here is another one inspired by physical counterparts (read: bidding) but adopted a whole other meaning because of its absurdity.
brand strategy Branding in 2021: a minefield In the era of polarization and rebranding, branding has become less about exploration and more about treading on a minefield.
audio marketing The audio revolution: a revisit from the past Clubhouse's recent frenzy begs the question: what is it about this old format that is so influential?
e-commerce Influencers: a concept lost in translation Contrary to what brands have us believing, influencer marketing is not like blind dating.
technology The antidote to technology While COVID-19 has turned technology into another symbol of the income-divide, 5G aims to turn technology into an inclusive platform.
advertising OTT: the new ‘social’ for DTC How can DTC brands use OTT platforms to attain brand visibility?
advertising What is good advertising—high sales or big awards? What is the standard of success in marketing strategies: the number of awards an ad receives or the number of sales?
sustainability Going green isn’t philanthropy, it is profitability Is it really worth applauding brands making business decisions around sustainability or is there more to this picture?
