e-commerce Influencers: a concept lost in translation Contrary to what brands have us believing, influencer marketing is not like blind dating.
technology The antidote to technology While COVID-19 has turned technology into another symbol of the income-divide, 5G aims to turn technology into an inclusive platform.
advertising OTT: the new ‘social’ for DTC How can DTC brands use OTT platforms to attain brand visibility?
advertising What is good advertising—high sales or big awards? What is the standard of success in marketing strategies: the number of awards an ad receives or the number of sales?
sustainability Going green isn’t philanthropy, it is profitability Is it really worth applauding brands making business decisions around sustainability or is there more to this picture?
