brand strategy Branding in 2021: a minefield In the era of polarization and rebranding, branding has become less about exploration and more about treading on a minefield.
audio marketing The audio revolution: a revisit from the past Clubhouse's recent frenzy begs the question: what is it about this old format that is so influential?
Valentine's Day Is Valentine's Day Valid Anymore? Is the veritable commercialisation of Valentine's Day to be ignored?
advertising OTT: the new ‘social’ for DTC How can DTC brands use OTT platforms to attain brand visibility?
brand strategy Olfactory Marketing - How Scents Help Your Brand Here's how the sense of smell, one of the strongest memory association, can help your brand
brand strategy Ain’t no straight lines anymore. Circular storytelling has helped us grab our gold fish attention-span online to an extent that don’t mind watching that one minute trailer for a new OTT series.
advertising Who’s preparing for a revolution? In a world full of ads, storytellers have to be careful about the brand's messaging to prospective customers. We bring to you the hither and thither from the world of ad storytelling. Read on.
consumerism How to understand “Green Consumers”? An interesting analogy that you might relate to, if you're woke or rich.
